is a Partner of Deekeling Arndt Advisors, (DAA). He is a Managing Director of Zimmermann Editorial, a spin-off of DAA, which specializes in creating and delivering corporate media.
After studying History, Politics and Public Law, Lutz graduated from the Axel Springer Academy for Journalism. He spent more than ten years working as an editor, reporter and publication developer and wrote for various Axel Springer titles. He also developed new magazine formats for major Hamburg publishers.
Through Zimmermann Editorial, Lutz now offers a blend of journalistic skill and consulting expertise. The agency provides internal and executive communications media, as well as corporate media to trigger and maintain dialogue with an organization or industry's public and opinion leader base.